Rather than a traditional circular shape, the Shark Wheel is a hybrid of a sphere and cube taking on the properties of both shapes while in motion. It has been touted as the reinvention of the wheel by various news outlets. The wheels were initially funded by a Kickstarter campaign that reached nearly eight times its initial goal. It attracted the attention of award-winning skateboarders and has won various competitions around the world. Shark Wheel also appeared on ABC's Shark Tank in May 2015 as the season finale.